Tips from the Trail Featuring Ashley O'Rourke

WPLN is excited to continue our Tips From the Trail series, where we interview top leaders who have run a campaign or run for office. In our June Tips From the Trail, Maureen McInerney, WPLN's Director of Development and External Affairs, is joined by Ashley O'Rourke, Director of Analytics and Audience Insight at Majority Strategies. Learn more at womenspublicleadership.net | @WPLNetwork 0:00 Introduction 1:11 About Ashley and Majority Strategies 3:35 The Importance of Data in Campaigns 4:53 How to Determine Data Sources 9:05 Political Landscapes 10:47 H… Video by YouTube channel.