Investing in Women: Kopernik’s GENSET Campaign Empowers an Equal Generation in Indonesia

Kopernik, in partnership with Investing in Women, introduces the GENSET campaign—Generasi Setara (Equal Generation). The campaign aims to encourage positive attitudes among Millennials and Gen Z in Indonesia by promoting equality in economic roles and caregiving responsibilities. Through storytelling and multimedia, and with the support of a Community of Practice (CoP) of influential actors and key opinion leaders from diverse backgrounds, GENSET inspires behaviour change and builds a community of advocates promoting gender quality. About the partnership… Video by YouTube channel.