MG EMPOWER: Her Influence, Her Rules: Women Redefining the Creator Economy

The creator economy is no longer a side conversation at Cannes: it's the main stage. But as the industry shifts from asking if creators matter to how to build sustainable, measurable, and culturally relevant creator partnerships, one question remains underexplored: where are the women shaping the systems behind it? This panel brings together women who are not just participating in the creator economy; they are architecting it. From brand strategy to platform influence, from global campaigns to community-led movements, this conversation explores how femal… Video by YouTube channel.