Storytelling in Business: Tips for Founders | Andrea Cardillo & Ingrid Backwell | 34

In this episode, Andrea Cardillo and Ingrid Backwell — two media experts with decades of experience in journalism, TV, and content strategy — share practical tips on telling your story in a way that resonates. Whether you’re pitching to journalists, sharing on social media, or speaking directly to your audience, you’ll learn how to make your story meaningful and relatable. Episode Highlights: [0:00] Introduction [01:42] How Andrea & Ingrid met and started working together [4:33] Why storytelling matters for founders [7:01] How to know if your message is… Video by YouTube channel.