How Female Founders Should Start When Building Software | Debra Hays | Sarah Bundy | FFF-EP47

Building Software Without Costly Mistakes | Sarah Bundy & Debra Hays What’s the biggest mistake founders make when building software? They start coding before they start thinking strategically. In this episode, Sarah Bundy sits down with Debra Hays, CEO of ConcertIDC, to unpack the blind spots, expensive missteps, and overlooked planning gaps that derail software projects — especially for startups and scaling businesses. If you’re building an app, launching a new tech-enabled service, integrating platforms, or investing in custom software development, th… Video by YouTube channel.