How Annette Azan Built @nuudiisystem and Created a Category of Her Own | Caroline W | Annette A

What does it take to build a category that didn’t exist before? In Episode 51 of For Female Founders, Caroline Wakefield sits down with Annette Azan, Founder & CEO of Nuudii, to talk about turning a problem into a business, creating a new category, and building a brand from the ground up. Annette shares the story behind Nuudii, her Kickstarter journey, raising $1M, reaching six figures, finding the right funding, building a team, and learning to take bigger risks as a founder. They also talk about why women founders need to dream bigger, take risks, and… Video by YouTube channel.