How to Be an Industry Disruptor and Zig When Everyone Else Zags with GOODLES CEO, Jen Zeszut

GOODLES mac and cheese has managed to create a community of loyal brand fans. From GOODLES tattoos, Halloween costumes, fan content + creations, and invites to weddings, their fans will go to great lengths to show their love for the brand. ​While going up against large, entrenched competitors, GOODLES' philosophy and approach to category disruption have launched them into success. ​Female Founder Collective's CEO, Alison Wyatt, sits down with GOODLES CEO Jen Zeszut to uncover how this trailblazing brand developed a creative marketing strategy that set th… Video by YouTube channel.