Breaking Into National Retailers with Anouck Gotlib, CEO of Belgian Boys

From stroopwafels to national shelf space, Belgian Boys has become a household name by pairing whimsical branding with strategic growth. At the helm is Anouck Gotlib, a former fashion designer turned food founder, who transformed her creative vision into one of today’s fastest-growing snack and breakfast brands. ​In this conversation, Anouck shared how she built Belgian Boys into a beloved brand while navigating the realities of scaling in the U.S. food landscape. You’ll walk away with tactical insights you can apply directly to your own business — wheth… Video by YouTube channel.