Part 2: Inside the Rebecca Minkoff Brand: Lessons in Longevity, Innovation & Style

From a single handbag design to a globally recognized lifestyle brand, Rebecca Minkoff has redefined what it means to build a modern fashion business. In this intimate virtual interview, Rebecca Minkoff sits down with her Female Founder Collective co-founder Alison Wyatt for a candid conversation on the evolution of her namesake brand — from its scrappy beginnings and breakout “Morning After Bag,” to international expansion, technology-driven retail innovation, and the bold pivot toward a licensing-led future. Video by YouTube channel.