How to Build Enduring Brands with Chillhouse's Cyndi Ramirez Fulton

In this session, we sit down with Cyndi Ramirez-Fulton, Founder & CEO of Chillhouse, to unpack what it actually means to build a product-first, taste-led consumer brand, and why those decisions became a long-term strategic advantage (that led to an acquisition by KISS Beauty Group in January 2026). From Chillhouse’s early days as an IRL salon and community space to its evolution into a nationally distributed nail-care brand, Cyndi has built by leading with product, design, and restraint, often before the data existed to validate the choice. Video by YouTube channel.