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Videos · Business & Entrepreneurship

Building A Category Defining Brand with Ara Katz of Seed Health

10 February 2026

Join us for an actionable session with Ara Katz, Co-Founder and Co-CEO of Seed Health, for a conversation designed specifically for early-stage consumer founders navigating the messy middle of growth. Seed is widely recognized for doing what most consumer brands struggle to achieve like translating deep, complex science into trust, loyalty, and long-term brand equity. All of this without chasing trends or sacrificing integrity. In this conversation, Ara will share how founders can think beyond short-term DTC tactics and focus on durable, defensible brand… Video by YouTube channel.

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