Inside Bala: Building (and Bootstrapping) a $100M Brand Without a Traditional Startup Playbook

In this conversation, we’re sitting down with Natalie Holloway, cofounder and CEO of Bala, the design-led fitness company behind the viral Bala Bangles. Since launching in 2018 with just $5,000, Natalie has helped grow Bala into a global brand with more than $100 million in sales. Along the way, the company landed a deal on Shark Tank with Mark Cuban and Maria Sharapova, expanded into major retailers, and built a devoted community around modern movement and wellness. For founders building consumer brands today, Natalie’s journey offers a different kind o… Video by YouTube channel.