Tiffany Lopinsky of ShopMy's Second Act: Turning Influence Into Infrastructure

In this episode of The Two Percent, Tiffany Lopinsky, co‑founder and CEO of ShopMy, explains how she went from launching a college Instagram (Boston Foodies) and meeting her co‑founders at a prior startup to building a creator‑first platform that modernizes affiliate commerce and brand gifting. She walks through the early, iterative product development that found traction during the pandemic, how ShopMy balances creator needs and brand ROI, and surprising lessons—apparel drives far more volume than beauty and follower counts often don’t predict sales. Ti… Video by YouTube channel.