Jennifer Fisher of Maedyn's Second Act: From Iconic Jewelry Brand to Lifestyle Empire

In this episode of The Two Percent, Jennifer Fisher dives into her second act as a founder after building a globally recognized jewelry label. She shares how styling led her to make customizable fine jewelry for her son, how seeding pieces with celebrity stylists and earned editorial coverage scaled the business, and what she learned running DTC, especially the tradeoffs of domestic production versus when to move manufacturing overseas. Then Jennifer opens up about Maedyn, the lifestyle brand she built on the same instincts that made her jewelry iconic.… Video by YouTube channel.