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Kristie D'Ambrosio Correll of Dacora's Second Act: Behind the First Female-Founded Car Company

2 April 2026

In this episode of The Two Percent, Kristie D’Ambrosio Correll talks about her second act as a founder after scaling product and hardware at Mirror and through its Lululemon acquisition. She shares how growing up working with her dad in the garage inspired a lifelong goal to build an American ultra‑luxury car, why Dacora centers tactile, craft‑led interiors (no plastic touchscreens) inspired by Art Deco and Pininfarina, and how the signature wood hood and embodied intelligence approach came to be. Kristie also reflects on the CTO to CEO transition, lesso… Video by YouTube channel.

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