Judy Thelen of Beli's Second Act: Building the #1 Social Dining App That's Beating Yelp

On this episode of The Two Percent, host Anu Duggal sits down with Judy Thelen to talk about how a shared Google Map of restaurants turned into one of the fastest-growing dining apps in the country. Judy reflects on co-founding Beli with her husband Elliot during business school, graduating into the pandemic, and the early gamification experiments that sparked organic growth. She explains why the team refused to spend on paid acquisition, how they built a platform with more ratings than Yelp with just four people, and what it took to earn restaurant trus… Video by YouTube channel.