Bobbie Lloyd: Why Knowing When to Say No Protects Your Brand | Influential Women Podcast

Would Magnolia Bakery put a Cheeto on top of a cupcake for $500,000? Bobbie Lloyd has an answer. Well... mostly. In this Influential Women Podcast conversation, Bobbie uses a funny example to make a serious point about protecting the identity of a brand as it grows. Opportunities, partnerships and ideas will constantly come your way, but that doesn't mean every one deserves a yes. For Bobbie, knowing your mission and values makes those decisions clearer. If an opportunity pulls Magnolia Bakery away from what the brand represents, she's willing to turn it… Video by YouTube channel.